Imagine you’re looking to fulfill a variety of needs you may not have realized you needed fulfilling. This is Goop’s specialty and they have rewritten the rules of a lifestyle brand with an emphasis on wellness and effortless yet chic style. Say you need a new luxurious cashmere sweater, the latest in cutting-edge and age-defying skincare from Goop’s own brand, a new cookbook from “Night + Market,” or a suitable stylish underwater camera for your next trip. It’s aspirational to be sure, but Gwyneth Paltrow has created a powerhouse of a lifestyle brand that had previously only been online and now has a physical footprint with stores in NYC and LA and other locations popping up around the country and in London. The NYC Goop Lab feels like an intimate and cool parlor/dressing room with a hint of art deco meets 1970s glamour. The eclecticism of goods available belies a certain taste level and the mix of music like Sunflower Bean’s “Crisis Fest,” Santigold’s “Crashing Your Party,” SHAED’s “Silver Knife,” Future Generations’ “All The Same,” and Honne’s “I Got You” makes browsing a breeze.